The Ultra bottle is the result of a five-12 months quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging feasible even though retaining the luxurious aura of your franchise and its Unique combination of whiskies, which incorporate ultra-scarce Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

This new, light-weight bottle is really a thing of exquisite natural beauty; but additional importantly, it demonstrates what is feasible With regards to lightweighting glass. We're going to keep on applying these learnings throughout our assortment, having far more progressive strides as we look to the way forward for Scotch.”

In accordance with our exploration, Additionally it is considered to become the earth’s lightest 70cl Scotch Whisky glass bottle ever introduced to sector.

We’ve launched Distilled 2025 – Checking out the top developments driving buyer conversations worldwide.

Our DRINKiQ programme aims to raise the 'collective consume IQ' by raising community awareness of the consequences of Alcoholic beverages and supporting accountable drinking.

This can develop a discreet opening through which the bottle might be eradicated. Right after pouring a glass of the scarce, specially blended whisky, we invite you to return the bottle to its cradle—its purely natural resting location and also a testomony to purposeful style.

As well as exterior glass makers, the model rethought all facets of how the bottle is designed, manufactured and transported: from hand-blowing the glass, to employing a teardrop form which, for The 1st time ever, meant reforming the iconic Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra will be the brand’s lightest 70cl Scotch whisky glass bottle so far and also to the top of your brand name’s know-how and exploration, the earth’s lightest 70cl Scotch whisky glass bottle2 . The design can take bold strides and dares to experiment having a recognised paradigm of luxury.  

Produced by way of a test-and-master design with external glass makers, this light-weight bottle includes a handblown teardrop condition that reimagines Johnnie Walker's iconic square structure, exemplifies the future of light-weight, and allows find new opportunities for lighter, lower carbon packaging solutions.

We're listed here whenever you're ready to more info go ahead and take plunge with Johnnie Walker and find out cocktail recipes, new item launches and the latest from our world of whisky.

That is a globally allocated launch comprised of exceptional shares, together with whisky from ghost distilleries which have been not in operation. Less than 888 bottles ended up manufactured around the world.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo In addition to this, Diageo has declared that a royalty-no cost license on the patent will probably be provided to anyone who needs to hitch Johnnie Walker in its mission. Lindley claimed: “Rather then hold this new understanding close to our upper body, we’re enthusiastic to be offering a royalty-free licence to our granted British isles patent to the earth.

Mentioned program aims to reduce the bodyweight of glass in Johnnie Walker packaging. This will have a immediate impact on the carbon emissions of Johnnie Walker packaging, the two in terms of creation and transportation. 

In whisky packaging, luxurious usually implies significant—think thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker would like to upend that contemplating and embrace the Idea that lithe is high-class.

Certainly—this collectible edition is often purchased on the internet and delivered securely to the door with signature confirmation.

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In addition to this, for the first time in Diageo’s background, a license to our patent for mild-excess weight glass beverage containers will probably be provided on a royalty-free foundation to all as a method to stimulate progress in the broader industry.